Both companies will be involved in building tools to help customers use Azure services. While customer choice was mentioned, there's a distinct Azure cloud push associated with the deal. Under the terms of the deal, Microsoft will select Citrix Workspace as a preferred digital workspace solution, and Citrix will select Microsoft Azure as a preferred cloud platform, moving existing on-premises Citrix customers to Microsoft Azure to enable people to work anywhere across devices. Here's how it was expressed in a joint announcement by the companies: Specifically, Microsoft and Citrix announced a multiyear agreement in which Microsoft will promote Citrix Workspace as a "preferred digital workspace solution." In turn, Citrix will use Microsoft Azure as its preferred cloud services provider. "Citrix Cloud reduces complexity and removes the barriers of adoption.Microsoft and Citrix this week outlined the current direction of their longtime collaborative partnership efforts. "The move to cloud helps accelerate the adoption of Citrix solutions, even when the customer doesn’t have the technical expertise, time or infrastructure traditionally required," Quirin said. "Not only does this make us more strategic to new customers, but it also allows us to go back into existing Citrix customers and extend their footprint," he told CRN.Ĭitrix Cloud, with NetScaler, enables the firm to focus on providing customers with solutions that deliver the richest possible user experience, the speed to meet their business demands and the technology to securely deliver these solutions, he said. But with the introduction of Citrix Cloud and Workspace, the company gained the ability to include secure and seamless access to SaaS applications, data and mobility in conversations with customers. "Citrix virtualization has always been core to our business," Quirin said. Mike Quirin, a partner at Alchemy Technology Group, told CRN the Houston-based Citrix partner saw 450 percent growth in 2018, and "Citrix Cloud was the core accelerant to that success." Partners are seeing that opportunity manifest itself in the market. "But there's still a ton of opportunity to move customers off their on-prem Citrix implementations." "We blew away all of our goals for 2018 as it relates to Citrix Cloud," he told CRN.
#CITRIX WORKSPACE PARTNERS SOFTWARE#
The previous restructuring, in which Citrix consolidated five channel programs into one, set in motion a big year for the software company's channel-Citrix added 900 transacting partners in 2018 and saw a 16 percent increase in partner productivity, Stilwell said. Unlike last year, when Citrix revamped its entire program, there's no big change from a structural perspective in 2019. Through Workspace, Citrix has the capability to address the needs of the other 60 percent to 70 percent that are using popular SaaS and mobility applications they need to access securely and conveniently. Only 30 percent to 40 percent of employees at Citrix customers need virtualization products to do their work, Stilwell told CRN. Workspace also serves as a gateway between Citrix's traditional on-premise solutions like XenApp and XenDesktop, and Citrix Cloud, an umbrella platform for about 15 Citrix services and public cloud integrations. The product unifies elements from Citrix Receiver, ShareFile and XenMobile. Workspace is a client-side app for any device and operating system that delivers a user portal for ingesting all Citrix back-end services as well as dozens of apps from popular Software-as-a-Service vendors.
"That’s going to be the push for partners and sellers coming out of Summit." We're going to be able to expand our market presence quite a lot by being able to meet the needs of more users," Stilwell said. "Citrix Workspace inside of Citrix Cloud is the tool that's going to get us there. The products opening up those new lines of partner revenue are Citrix Workspace and Citrix Cloud, said Stilwell, vice president of worldwide partner sales at the Fort Lauderdale, Fla.-based vendor. "2019 will be the year that we substantially grow our market and really move away from being just about virtualization," Stilwell told CRN. In a multi-cloud world of increasing IT complexity, focusing exclusively on application and desktop virtualization leaves money on the table, Craig Stilwell told CRN before delivering that message in his keynote at Citrix Summit, the company's partner and seller kickoff, in Orlando, Fla. Citrix Systems’ channel has always made its money delivering virtualization products, but it's time for partners to expand their practices beyond the company's flagship technology, Citrix's channel chief told partners Monday.
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